What are online shopping deals
In recent
years, the internet has revolutionized the way one shops for basic goods and
services. Sitting in the comfort of one’s home, consumers can travel the world,
looking for things of their fancy without time or location constraints and can
conclude a deal without breaking a sweat. With a click of the mouse, consumers
can now conclude an online transaction in a matter of seconds, thanks to the
advancement of e-commerce transactions and the availability of mobile banking.
Added to this,
the high penetration of PCs and smartphones as well as high-speed broadband
connectivity has prompted shoppers to increasingly shop online. Moreover, the
growing middle-class, which is strapped for time and is increasingly
tech-savvy, is driving the growth of online shopping portals across the world.
What’s in it for you
In the US,
there is a growing trend of the young population who spend a significant amount
of time online. Online shopping is increasingly becoming popular among these
consumers because of the convenience of online product research, comparison
shopping, and competitive pricing to suit every budget and taste. The major
reasons driving the online shopping across the world is cash-on-delivery facility,
as well as discounts & offers provided by the online retailers. The busy
lifestyle of people who do not have time to shop at physical retail outlets is
also another reason for the growing popularity of online shopping.
Companies
offering online shopping deals have reported astronomical revenue growth over
the past two years since they provide discounts at local and nationwide
businesses. These companies are taking advantage of the lower disposable
incomes of people and offering them hard-to-resist shopping deals to sell their
goods and services.
What are daily deals
Some online
shopping companies offer discounts on goods and services for a given time only
(typically 24 to 36 hours). These discounts are often more than 50%, which
shoppers perceive as a huge benefit given that a huge variety of goods and
services that is there for the taking. Goods sold by the website are given as
vouchers, which a consumer can redeem at local merchants for the physical good
or service. Such portals or companies earn revenues from the price paid by the
customer for the voucher or the coupon. They realize profits after paying an
agreed-upon percentage of the purchase price to the featured business.
Here’s a look
at some amazing statistics for online shopping deals: In 2010, there were approximately
63,000 separate deal-of-the-day offers in the US, with estimated consumer savings
of approximately $1.26 billion. For 2011, savings traceable to deal-of-the-day
offers may reach $3.0 billion. (Source: www.pwc.com/us/retailandconsumer)
In early 2011,
data shows that the most popular deal coupons were related to food and drink
offers, followed by beauty, spa and massage offers, and sports and recreation offers.
(Source: "The Daily Deal Phenomenon: A Year in Review, March 2011" –
Local Offer Network). Shocking but true are the market research pointers: US
consumer spending on deal coupons is forecasted to increase from $873 million
in 2010 to $3.9 billion by 2015. (Source: BIA/Kelsey 2011).
Shoppers are
shopping like never before, thanks to the great deals offered by online
shopping companies and portals. E-shopping has become the order of the day with
huge discounts and bundled offerings enticing the consumer. Popular deal coupon
portals such as Snapdeal.com offer everything on discounts from food and
drinks, consumer products, clothes, accessories, sports, home needs, and snazzy
lifestyle equipment as well. The consumer is spoilt for choice and more often
gets the better of the deal in terms of quality of goods on offer, all at the
convenience of seeing and choosing the products of their choice online at the
comfort of his/her home without any time constraints. Moreover, the consumer
enjoys the luxury of getting the goods/services delivered to his/her residence
without having to pay extra. Indeed, shopping has come of age.
What’s more,
e-tailing is set to take off like never before, thanks to the best online
shopping deals offered by the huge number of shopping portals that have
mushroomed in recent times. There’s something for everyone in online shopping
deals – there are major brands, products, sizes, and ranges for one and all.
Even the hardcore money pinchers find it hard to resist online deals for the
simple reason that such deals are not offered at physical stores. While
physical stores may offer Christmas sales or annual sales, online stores offer
shopping deals throughout the year!
With the
advent of smartphones, consumers can now avail the best deals and discounts and
carry out online shopping through their mobile phones. The rapidly growing
popularity of m-commerce has indeed been a blessing to portals that offer
online shopping deals. Shopping that was earlier concluded with a click of the
mouse can now be conveniently done on the move through mobile phones without
location constraints. Cashing on the trend of the growing popularity of
smartphones, companies that offer online shopping deals are looking at high
volumes of product sales through this mode of shopping.
Website: Saveasaurus
Website: Saveasaurus
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