Printable and free stuff coupons

Printable and free stuff coupons

What’s the big deal about daily deals?

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Traditionally, money-saving techniques such as coupons, generally found in popular weekend newspapers, have been a huge hit among price-conscious shoppers. However, with the internet changing the way consumers shop, more and more number of retail brands are fast replacing the traditional coupons with digital coupons. Digital coupons are increasingly being perceived as tools to empower the shopper, giving them the tools to find the best smart online deals.

It has been observed that Free stuff coupons have redemption rates that are nearly 20 times higher than direct mail or electronically dispensed coupons (Source: Advertising Age, November 2010). More and more retailers are using printable coupons to drive consumers to their websites, and thereby shop more. Many leading brands also benefit from the shorter lead times that digital coupons offer.

Digital coupons are more flexible, efficient, and a more efficient way to lure the online shopper. It also offers several benefits such as a high level of personalization, protection against fraud, opportunities for socialization through social networking sites, and greater convenience. Most importantly, digital printable coupons allow the retailers to target consumer offers based on their purchase habits.

In the future years, the online free stuff coupons will be transposed onto a mobile platform, where consumers can seek redemption by scanning it directly through a mobile device and presenting it at a POS at a grocery or mass-merchandising store. This will help maximize sales and build up customer loyalty over a period of time.

Digital free stuff printable coupons also offer a great way to connect digital campaigns to in-store trials and purchases. In recent years, retailers have tried new innovations such as progressive coupons and tell-a-friend coupon to spread brand awareness and increase brand loyalty. Research shows that digital coupons are 35% better at attracting previous non-buyers and attracting more number of new buyers than the traditional printed coupons.

What are daily free stuff coupons?

The DailyDeals industry offers includes companies that offer discounts on goods and services for a very short period of time only, typically 24-36 hours. Goods sold by the website are given as vouchers, which a consumer can redeem at local merchants for the physical good or service. Generally, daily deals websites mainly cater to the needs of the population with lower disposable incomes and businesses. Furthermore, the growing number of mobile internet connections has increased the popularity of daily deals sites.

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Here are some amazing stats!

Daily deals websites have witnessed immense revenue growth in recent years due to many factors. The industry, which was virtually unheard of in 2008, is expected to be worth about $1.7 billion in 2012, representing an annualized growth rate of about 304.2% during the five-year period.

Types of digital coupons

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Digital coupons are of two types: Printable coupons and onlinecoupon codes. To be redeemed at a cash register, digital coupons must be either printed by the customer or loaded virtually onto a supermarket loyalty card.

Printable coupons are generally offered for grocery purchases; here the shopper is offered huge savings on the common household products. Mostonline grocery stores update their inventory of coupons on a daily basis, and it’s easy to browse and print them. This enables customers to save precious time while making huge savings.

The online coupon codes can help you score deals like free shipping, while helping you save on deal for just about everything from dining to spa treatments. Not to forget the free stuff and samples on offer! The redemption rates for printed coupons are about 15% whereas those for loyalty card coupons are around 10%.

Coupon codes

The growth of e-commerce has paved the way for consumers to search for coupon codes prior to making purchases online. For instance, consumers scouting for travel deals may search for Orbitz Coupon Codes with the hope of landing a discount at the time of hotel checkouts. Some of the websites offering coupon codes are retailmenot.com and dealtaker.com. Brands looking to maximize their reach to a wider audience generally offer coupon codes through these websites.

What makes digital coupons innovative?

Digital coupons can be distributed in a number of innovative ways. A digital coupon that is shared among people online is called a social coupon. For instance, Facebook is an excellent platform for brands to distribute coupons to their target consumers. The main reason for consumers to “Like” a company is because they receive discounts and coupons. Brands can distribute coupons to consumers through apps like Buddymedia or through portals such as Coupons.com. Generally, brands place a coupon offer in order to encourage consumers to “Like” the fan page and redeem the coupon. Another famous example is Wal-Mart setting a threshold of “Likes” that an offer needed to reach before the deal became available to those consumers who posted “Likes” on the fan page.

In tell-a-friend coupons, the value of the coupon increases if the consumer agrees to share it with more number of friends.

For more information on free stuff printable coupons visit to www.saveasaurus.com

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